Goods Waiting, and a Call Answered.

My call to assist in efforts to place abandoned goods from foreclosed homes into the hands of those in need has been answered by Ethical Brand! They've stepped up to help bridge the gap between the supply of furniture, clothing and other household items, and charities wishing to assist in redistribution.

Who is Ethical Brand? They are about ethical consumption. EB is a branding company genuinely committed to organizations recognized for 'doing the right thing'.

In EB's own words:

...'doing the right thing' is simply a matter of making a service, product, employment or investment choice that is obviously right.

Branding with good conscious is clearly in need as increasing numbers of families turn to charities and services dedicated to keeping them on their feet.

In this article, the Sun-Sentinel reports that in South Florida foreclosure activity has risen 43 percent since February. Unfortunately this means that there will be a lot more usuable goods left waiting while area families go without. In addition to the folks at Ethical Brands, I'm certain there are plenty more people and organizations willing to help. This project will mean just a single step in the walk to close the gap.

To help, contact me at Twitter: @elevenser or via email at

If you are facing foreclosure, the U.S. Department of Housing and Urban Development has developed this guide to avoiding foreclosure.

All the best,

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