In all the research I've done over the past few months, this post very nicely summarizes the touchpoints I believe are important to any business beginning a social media strategy. It not only gives the How, but an excellent case for Why.
That means I just had to point you to it:
9 Tips on Getting Started in Social Media
from F.A.D.S. (The Fight Against Destructive Spin) Don't you love that name?